Automotive concept / personal study / 2025
JAGUAR konceptas
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Summary
This concept proposes an alternative direction for a modern Jaguar sports car, preserving sportiness, elegance, and recognizable brand character.
Personal one-week assignment.
Brief
Create a modern Jaguar sports car design.
Design challenge
The concept was created as an alternative to the controversial Jaguar Type 00, aiming for a bold contemporary direction with clear Jaguar identity.
01
Brand identity
The concept looks back to classic Jaguar identity: long, low proportions, tense body lines, and a sense of motion even while standing still.
02
Future language
This is not retro design. The goal was to communicate heritage through a future-facing language: provocative but recognizable, futuristic but rooted.
